Florida Politics: La importancia de lo digital crece, pero la TV sigue siendo el principal medio para el anuncio político
(FP)-Digital ads may be the hot new thing in political campaigns, but traditional television still reigns as the king of advertising, as it had for more than a half-century.
Media advisory firm Borrell Associates estimates that candidates and outside groups will spend nearly $1.1 billion in 2016 on digital advertising, a seven-fold jump from $162 million spent in 2012. Nevertheless, TV remains the dominant platform to reach the widest possible audience of voters, writes Patrick O’Connor of the Wall Street Journal. (En Florida Politics)